00Before placement
Prepare the environment
Stabilise the house before chicks arrive. Floor and litter temperature, air, water and light must work together so the flock can start feeding immediately.
Watch closelyFloor & litter · air · water · light
Broiler nutrition
The first seven days shape the whole cycle.
From pre-placement to market weight, broiler performance depends on a prepared environment, rapid access to feed and water, phase-led nutrition and daily control.
Broiler nutrition performs only when the feed programme and the farm environment move together.
Greenagro connects phase-specific nutrition with observed weight, consumption, water, climate, health and the farm's final market target.
24 hstable climate before placement
>95%crop fill target at 24 hours
≥4.5×day-7 weight versus placement
4feeding phases across the cycle
Practical management markers from the Greenagro Broiler Handbook. They are reference points; flock response and local conditions determine the decision.
Production stages
Every stage solves a different challenge.
Phase changes should reflect age, achieved weight, consumption and the market objective. The calendar informs the programme; the flock confirms it.
01Starter · days 0–10
Secure early development
The first hours establish digestive, immune and organ development. Easy access, rapid crop fill and a consistent crumble help turn placement quality into uniform early growth.
Watch closelyCrop fill · behaviour · water · day-7 weight
02Grower · days 11–24
Turn intake into controlled growth
As daily gain accelerates, digestible nutrients, pellet quality and real consumption must remain aligned. Weight and uniformity guide the transition—not age alone.
Watch closelyWeight · uniformity · intake · feed conversion
03Finisher 1 · days 25–39
Build efficient muscle gain
The programme now balances muscle deposition, feed efficiency and economics while protecting litter condition, mobility and the flock's response to the environment.
Watch closelyDaily gain · conversion · litter · flock condition
04Finisher 2 · day 40+
Rebalance for the final target
For longer cycles, nutrient objectives are adjusted to market weight and carcass goals. Final decisions account for intake, welfare and catching readiness as one connected system.
Watch closelyMarket target · yield · welfare · final efficiency
Four operating pillars
A feeding programme cannot compensate for a broken environment.
These four areas are managed as one system throughout the cycle.
Start & environment
Preheating, floor conditions, brooding temperature and chick behaviour establish the biological foundation.
Feed & water
Correct feed form, balanced digestible nutrients and uninterrupted clean water protect daily intake.
Air & light
Ventilation and lighting guide comfort, activity, litter quality and access to feed and water.
Health & data
Biosecurity, daily observation and consistent records turn early signals into timely decisions.
Nutritional challenges
Find the constraint before changing the formula.
A performance gap may begin in the feed, but it may also begin with access, water, physical feed quality, air or health. Diagnosis comes first.
Discuss your flockEarly intake
Delayed access or incomplete crop fill reduces the time available for organ, gut and immune development.
Ingredient variability
Formulation quality depends on current analyses of grains, protein meals, oils and minerals—not book values alone.
Protein balance
Digestible amino acids and energy must be balanced. Excess crude protein adds metabolic and litter pressure without guaranteeing growth.
Physical feed form
Excess fines, separation or poor pellet quality can appear to be a nutritional problem because they restrict effective intake.
Water & microclimate
Water consumption, air quality, temperature and litter condition should be interpreted together every day.
Heat pressure
Air and cool, sanitary water come first; feeding time and nutrient concentration then help manage lower intake.
Feeding programme
Phase-specific nutrition, built around real ingredients.
Greenagro programmes can be designed on a corn or wheat basis. The final approach depends on current raw-material analyses, production conditions and the farm's target.
Starter
Designed for fast access, digestive development and a uniform start.
Grower
Supports accelerating growth with controlled nutrient density and feed form.
Finisher 1
Targets efficient muscle gain, conversion and production economics.
Finisher 2
Rebalances the programme for birds kept beyond day 40 and the final market objective.
General information—not a formulation.
Exact recipes, nutrient specifications and inclusion decisions are developed for the selected ingredients, manufacturing process and production objective.
Performance dashboard
Measure. Compare. Find the cause. Correct.
The most useful dashboard is consistent, current and connected to action. Daily trends reveal more than a single isolated result.
Weight & uniformity
Track sample weight and flock spread against the same reference conditions.
Feed & conversion
Record daily and cumulative feed, then connect change with weight gain.
Water & health
Read water use, mortality, behaviour and droppings as an early-warning group.
Climate & litter
Review temperature, humidity, air quality and litter condition together.
Technical basis
Content adapted from the Greenagro Practical Broiler Handbook, informed by Aviagen Ross broiler management, nutrition and performance references. This page provides general information and does not replace ingredient analyses, a farm-specific formulation, veterinary guidance or applicable local requirements.